About Walnette Brands

Walnette Incorporated was founded by Walter and Linette McNeal, a husband-and-wife team whose partnership is a true example of balance and duality. By blending their names, creative talents, and shared passion for wellness, they brought Walnette to life—one idea rooted in purpose, creativity, and community.

What began as a small vision has grown into a trusted, community-supported brand. Each day, we are grateful and proud to know that people choose Walnette products and services to help them feel good, look good, and smell good—naturally and confidently. 

Walnette Trusted Brands

• Butter Therapy
  Luxurious shea butter products designed to nourish, protect, and restore skin and hair.
• Beneficial Skincare
  Advanced facial skincare crafted to support healthy, radiant skin.
• Southern Sir
  Thoughtfully developed men’s grooming and skincare essentials with strength and sophistication. 
  
  

No matter which Walnette brand you choose—or where you purchase it—you can trust that we are committed to our mission. We work diligently to build a successful and sustainable business, deliver exceptional service, and create high-quality products that are both health-conscious and environmentally responsible.

At Walnette, our products are more than just self-care—they are a reflection of our values, our community, and our dedication to wellness for every family we serve.

Our Focus

Walnette is an American consumer brand corporation rooted in purpose, creativity, and community. Walnette Lifestyle Brands promotes and reflects healthy living, sustainability, environmental responsibility, style, and culture. We are woven together by faith in the Most High, the strength of family, the power of community, and respect for the environment.

At the heart of Walnette is a commitment to uplift and inspire. Through thoughtfully crafted products, principled leadership, and meaningful community involvement and outreach, we strive to create lasting value that goes beyond commerce. Our mission is to positively impact lives while honoring people, purpose, and the planet. 

Our Business Model

With over 25 years of experience in brand creation, retailing, and handcrafted product development, Walnette has continuously evolved to meet the changing demands of the marketplace. Our journey began humbly in America’s shopping malls, where we built a loyal and growing customer base through hands-on retail and authentic customer engagement.

As the retail landscape transformed, we adapted. The rise of the worldwide web forever changed how consumers shop, presenting challenges for businesses both large and small. While many retailers struggled to survive, Walnette embraced innovation and flexibility.

Today, our agile and mobile business model combines a strong online presence with mobile retail experiences, allowing us to operate efficiently while remaining deeply connected to our customers. This approach enables us to reinvest our profits into product innovation, craftsmanship, and sustainable growth—maximizing both value and long-term profitability.

Our business continues to expand through strategic brand marketing, mobile delivery, national wholesale distribution, and internet sales. By staying adaptable and forward-thinking, Walnette remains positioned for continued growth while staying true to our core values of quality, integrity, and community impact.